Jagger was born in Melbourne, Australia on November 11 - 2020 by our founder and designer Josh Graf. Watch making has been running in the Graf family over the past 65 years and all watches are handcrafted in Tokyo, Japan.

Our mission is to bring high quality, extremely colourful and elegant designs to wrists worldwide. Making sure they stand out from the crowd.

Josh believes he has found that sweet spot, offering attractive watches at a price point that doesn’t leave you dreaming of the day you can afford it.